5/18/2023 0 Comments Mint mobile stock![]() It can be cheaper if you are making YouTube videos that are silly, that get people talking, that go viral, and your dollar for marketing goes a little further. When you market that way and it's a bit more organic and a bit more fun, the interesting thing about that is it can be cheaper. But from a brand perspective, that does sound very much in the Reynolds genre of things.īut here's the thing that's interesting to me, Chris. They are the "uncarrier." That sounds way too much like the "uncola," Chris, but like, OK, whatever, I'll give them that. I'm using my fingers for air quotes here, listeners. ![]() I don't really like this because it sounds way too much like 7UP back in the 1980s. Tim Beyers: It does seem to fit the brand. But they're a hell of a lot bigger than Mint Mobile. T-Mobile is smaller than AT&T and Verizon. There were some people scratching their heads because part of Mint Mobile's marketing has been, Hey, we're not one of those big telecoms. I would think, if you're a T-Mobile shareholder, the idea that the marketing becomes better, that potentially Reynolds himself gets involved in this. That seems like a little bit of an X factor to the upside. And that combination is something that Mint Mobile, theoretically, can provide.Ĭhris Hill: One of the things Mike Sievert, the CEO of T-Mobile, talked about, which I found interesting, is basically the marketing that Mint Mobile has used over the last few years and how part of this deal is they are looking to apply that type of marketing across T-Mobile. They may not be sitting on the latest, greatest iPhone, but they do want a highly affordable plan. People who are very price conscious but still want some 5G. The question is, what part of the market is T-Mobile going after here? I think the part of the market they are going after is the lower end of the market. But they can easily afford this, Chris, and it doesn't seem like the dilution will be too bad. It's not like they have $4.5 billion just in cash laying around. ![]() As of the latest date, I've got, this is going through the latest fiscal year, $4.5 billion in cash. They're not a poorly capitalized company. Probably isn't going to be exactly $1.5 billion, but T-Mobile does have a fair amount of cash. In the press release, it does say, and I liked that they use this word, T-Mobile will pay up to a maximum of $1.35 billion in a combination of 39% cash, 61% stock to acquire Ka'ena, and the actual price based on performance, metrics, and things like that. It's hard to know exactly how much, but about $526 million in cash, and that is at a maximum. There's probably a little bit of dilution here. The deal, Chris, the terms look somewhat interesting. But yes, Mint Mobile, I guess you could call it a Ryan Reynolds side production.
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